Mountain and its pristine nature. Crossing the Valleys, this is your Expedition. Book now your Freeride Session with Allure Alps.

Explore Allure Alps

Allure Alps is the mountain as you have never experienced it.

The mountain is both immense and simple.

Allure Alps is a DMC specialized in mountain experiences, in personalized holidays, luxury accommodations and tailored services in all our destination. Let our team advise your best solution and plan your whole journey. Save time and get the best from your holidays!

The smallest breath of mountain air, is a unique experience. With it, comes purity and truth to cleanse our spirits, allowing us to live in the moment looking across our serene Alpine playground. Here at Allure Alps, we are the culmination of years of unique experience that, with your permission, will enable us to create not just an unforgettable trip, but an unforgettable experience. Prepare to be awed...

  • Personal Genius

    Your own holiday consultant

Travel often creates lifetime memories. We plan for you every detail .


Our Genius is on hand to create a lifetime of memories for all members of your group, young or old, skiers or non-skiers. Breathe, unwind and let us take care of your holiday. Like your favourite suit, your holiday experience will be tailored to fit perfectly. We will sew the individual experiences through our concierge service, mountain guides and instructors to ensure the finished product creates a lasting memory.

Unique Mountain Experiences

From a quick weekend break, a two week holiday, to walking tours with picnics in the woods, to Castles and Vineyards or to some of the best heli-skiing in the world, all of these adventures can be perfectly designed to fit around your life. We are here to create an exclusive and authentic experience shaped to suit your every requirement.

Allure Alps fidelity services.

Genius Assistant: your holiday consultant.

The Genius assistant is a personal holiday consultant, but more than anything, they are a professional ski instructor and an avid rider who has been exploring the extensive area, stretching between Cervinia, Zermatt, Courmayeur, Gressoney and Chamonix. 
They know every path and shortcut up and down the mountain, like the back of their hand. Most importantly, they know every person living in these fascinating mountain villages: those who produce the tasty Lard d’Arnad, who create wonderful sculptures in wood and who know all the stories about the first climb of the resplendent Matterhorn, (Cervino for the Italians), 150 years ago. 
It is thanks to the knowledge and passion of the Genius Assistant that you can immerse yourself in nature, culture and tradition as if you’ve always lived here. With all this, you will be surprised every time and caught by everlasting experiences carved into your memory. 
Be inspired by Allure Alps: a team of professionals, with a well-connected network, expertise and alpine passion at your service.

  • TRANSFER WITH SELECTED VAN
  • HELI-SKI AND HELI-TRANSFER
  • PRIVATE DINNERS, EVENTS, PARTIES
  • CHILD CARE
  • SKI LESSONS AND GUIDING
  • E-BIKE / DH / MOTO TOURS
  • SKIP THE CUE SERVICE
  • IN ROOM SKI AND SKIPASS SERVICE
  • SKIDOO AND SNOWCAT RIDES
  • PRIVATE CULTURAL TOURS
  • UNIQUE FOOD EXPERIENCES
  • SELECTED SPA TREATMENTS
  • EVERYTHING TAILOR-MADE

Charming Side of The Mountain

A personalised planning for you

Our guest is someone who wants to discover the charming side of the mountains, who doesn’t want to waste time looking for the right place to be, who wants to live new experiences, who desires something outside of the ordinary.

Allure Alps does personalized planning for you, for couples, for your family, for groups and for incentive interested companies. Our offices are based in Cervinia and Zermatt, our experiences and services are developed in the Alps between Mont Blanc, Matterhorn and Monte Rosa.

Our Experienced Team

We’re caring for your dream

Jean Edouard Hardy

Snowboard instructor for the past 9 years. 1985, from snowboard to surfing, deep passion for all kind of extreme sports through all elements. Co-Founder of Allure Alps, he’s got an attitude for solving problems with a deep attention to details applied to his life.

Corrado Neyroz

He is part of a familiar tradition in hospitality, started in the 70’s. Corrado is the director of Hotel Hermitage Restaurant & Beauty. He is a fast paced manager and he has already fulfilled prestigious roles in major tourism organization such as Relais & Châteaux, Cervino Tourist Management, Federalberghi.

Andrea Tassini

A Degree in History. Ski instructor for 16 years. President of the Ski School for 11 years. Co-founder of Allure Alps. Guitarist with more than 50 showcase per year. A passion for music, from jazz to metal. Motorcycle and MotoGP, tennis.

Tailor-Made Experience

You Dream, We Care